How Tyre Industry is Evolving and Adjusting to Global Trends?

How Tyre Industry is Evolving and Adjusting to Global Trends?

The tyre makers in India are gearing up to intensify their role in the modernisation phase, largely driven by demand and supply conditions as also directly proportional to automobile sales to some extent.

 Besides, with increasing focus on corporate average fuel efficiency (CAFE) norms to curb the alarming levels of pollution, companies have immense pressure to build products which have minimal friction and offers higher fuel efficiency. In this direction, the tyre manufacturers have been grappling to alter manufacturing mechanisms to meet changing trends and demands. Latest trends in the industry include finer tolerances in the manufacturing process, inclusion of more radials which consume less fuel, low rolling resistance and focus on better traction and on road performance which increases fuel efficiency. A radial tyre allows the sidewall and the tread to function as two independent features of the tyre. 

Our journey thus far has been fantastic. We originally started as Nand Motors in the Delhi/NCR area. We are renowned for having an outstanding reputation that has grown through time thanks to the affection and confidence of our devoted customers.

For their tyres, our company has been collaborating with some of the top brands. Some of these include Michelin tyres, Yokohama tyres, Goodyear tyres, Apollo tyres, and Ceat tyre Shop in Noida, MRF Tyre Shop in Noida.

"Tyre manufacturing and tyre performance are directly linked to the emission levels. In our tires we promote radials which consume an average 8-10 per cent lesser fuel while working and hence thereby lesser pollution," said Vidit Jain, Chief - Technology and R&D, Alliance Tire Group (ATG). 

The passenger car tyre segment has radialisation of over 98 per cent, while its only 35 per cent in truck and bus segment and 40 per cent in light commercial vehicles tyres. 

He further said the company is ensuring that its tyres provide the best traction and on road performance which in turn increases fuel efficiency and low rolling resistance in the tire and lightweight also ensures that lesser fuel is consumed by the vehicle.

 ATG is a fully owned subsidiary of The Yokohama Rubber Company (YRC), Japan. 

With regard to usage of silica, he said, "Silica helps in manufacturing processes as well as in improving tyre performance by lowering the rolling resistance as well as improving cut and chip resistance. We use many grades of Silica in most of our tires." 

Echoing similar sentiments, Pirelli Tyres Commercial Director Akash Singh Rathore said, the company is adopting the latest trend which calls for lower usage of carbon black and more silica content do increase the fuel efficiency and reduce pollution. "Over the years, in our manufacturing plants, the usage of carbon black has significantly gone down in the tyres that are made for passenger vehicles," he told ETAuto at the Tyre Expo here.

Market Dynamics: Tyre demand originates from two end-user categories -- OEMs and the replacement segment. Demand from the replacement segment dominates the Indian tyre market contributing about 56 per cent of the total volume, while the OEMs account for the rest 44 percent. Consumption by OEMs is dependent on new automobile sales trend while the replacement segment is linked to usage patterns and replacement cycles.

 In the overall sales of tyres in unit terms, the commercial segment contributes about 21 per cent while the remaining comes from sales of personal vehicles which includes passenger vehicles, two and three wheelers. 

 T&B (Trucks & Buses) dominates overall commercial usage segment with followed by LCV segment. 

Tractor front and rear tyre segment constitute the remaining Top 10 companies account for about 80 per cent of the market share. Top three companies -- MRF, Apollo Tyres and JK Tyres -- have 55 per cent of the market share of the Indian tyre industry and figure among the top 25 global companies in terms of revenue.

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